S.Coups, the leader of the globally popular K-pop group SEVENTEEN, has ignited widespread speculation about a potential family conflict after making a direct and unusual request for fans to stop visiting a cafe owned by his older brother.
On September 27, the idol took to the fan communication platform Weverse to post a candid message. “I’ve been holding back from talking about unpleasant things because there’s a lot of good news lately and we have a new unit coming up, but there are many issues between me and my brother,” he wrote. He made it clear he wanted to distance his fame from his brother’s business.
“I can’t stop Carats (the name for SEVENTEEN’s fanbase) from visiting the cafe if they like it, but I don’t want people to spend money there because of me.” He concluded the post with a plea: “If there are Carats around you, please help spread the word.”
SEVENTEEN’s leader, S.Coups, has asked fans not to visit his brother’s cafe.
A Pattern of Distancing
This was not an isolated incident. The message followed a similar post S.Coups made on September 17, where he first attempted to disconnect himself from the establishment. “I often see videos of the cafe, but it’s unrelated to me,” he stated. “Please let other Carats know. I’m aware that many follow and visit it.”
These direct statements from an idol about a family member’s business are rare in the K-pop industry and quickly sparked intense debate among fans online. Some initially interpreted the posts as a respectful gesture, suggesting S.Coups was trying to prevent his celebrity status from overshadowing his brother’s independent venture or to relieve fans from feeling obligated to show their support.
S.Coups is the leader of the popular K-pop group SEVENTEEN.
Evidence of a Strained Relationship
However, a growing number of fans see the repeated messages as clear evidence of a significant family rift. This interpretation has been bolstered by a recently resurfaced clip from the web variety show “Salon Drip 2.” In the episode, S.Coups was surprisingly blunt when asked about his relationship with his sibling.
“I don’t want to see him,” he said frankly. “Siblings are happier when they live apart. We talk on the phone sometimes.”
The timing of his more recent, detailed Weverse post is notable, as S.Coups is currently preparing to release his first mini-album as part of a new special unit with his fellow SEVENTEEN member, Mingyu. His willingness to address “unpleasant things” during a promotional period suggests the issue has become a significant concern for him.
Q1:Why did S.Coups ask fans not to go to his brother’s cafe?
S.Coups stated on the fan platform Weverse that there are “many issues” between him and his brother. He specifically asked that fans not spend money at the cafe because of his connection to it, indicating a desire to separate his public life from his brother’s business due to their strained relationship.
Q2:Who is S.Coups?
S.Coups (real name Choi Seung-cheol) is a South Korean rapper, singer, and songwriter. He is the leader and a member of the hip-hop unit of the popular K-pop group SEVENTEEN.
Q3: What is SEVENTEEN?
SEVENTEEN is a highly successful South Korean boy band formed by Pledis Entertainment. The group consists of thirteen members and is known for its members’ involvement in songwriting and choreography.
Q4: What are “Carats”?
Carats is the official name of SEVENTEEN’s fanbase. The name signifies that the fans make the group shine like a diamond.
