CANABI, a rapidly growing force in the global K-Beauty industry, has solidified its influence by securing the Korea Best Brand Award. This accolade reaffirms the company’s commitment to consumer trust and advanced technology. At the core of their skincare brand, CHLENA, lies a proprietary blend incorporating high-purity Exosomes and HS-PDRN complexes, designed to deliver quantifiable and visible improvements to skin quality.
CEO Eum jiny summarized the company’s foundational growth philosophy: “Product performance that is truly recognized by consumers is the most important value that drives a brand forward.”
Technology and Confidence: The CHLENA Advantage
Eum jiny’s vision for CANABI was shaped during her twenties, where she developed crucial insights into global distribution trends. Recognizing the international momentum of K-POP, she aspired to create K-Beauty products that could similarly lead the world stage. Her confidence is rooted in the belief that “understanding trends is key to capturing opportunities,” and only technically superior products can guarantee long-term consumer trust.
The competitive edge of the CHLENA brand is its exclusive access to premium, high-tech ingredients. CANABI has forged an exclusive supply agreement with Neocanbio, a spin-off from the prestigious Korea Institute of Science and Technology (KIST). This partnership ensures the company can utilize high-concentration, high-purity exosomes and HS-PDRN complexes across its entire product line.
“Although they are topical skincare products, we designed them to deliver dramatic results in brightening, elasticity, and skin regeneration,” Eum jiny stated, expressing profound confidence in CHLENA’s technology. She offered a personal testimonial, revealing that the formulation successfully helped improve the “crater-like pores” that had troubled her own skin since her twenties, further validating the brand’s efficacy.
A Leadership Philosophy Inspired by Integrity
Eum jiny’s determined leadership draws inspiration from the late Chung Ju-yung, the visionary founder who famously built the Hyundai Group and Korea’s shipbuilding industry. This influence reflects her strong professional background, which included time working at Hyundai. She describes her personal strengths as “integrity, courage, and a persistent drive to finish what I begin,” living by the motto that “where there is will, there is a way.”
CANABI’s product range is segmented to address specific consumer needs. The CHLENA Light line is specifically formulated for acne-prone and combination skin, typically catering to the 10-30 age demographic. The core CHLENA line focuses on revitalizing and strengthening aging or fatigued skin for consumers aged 30 and beyond. Eum jiny shared her ultimate ambition: “My goal in life is to create something that satisfies me and, in turn, satisfies others—to become a source of hope for someone else.” She remains committed to rapidly expanding CANABI into a trusted global beauty brand, driven by product performance validated by authentic consumers.
The Korea Institute of Science and Technology (KIST), CANABI’s exclusive supply partner.
Frequently Asked Questions
What award did CANABI recently win?
CANABI, the K-Beauty company, recently received the Korea Best Brand Award, confirming its growing influence and consumer trust in the industry.
What advanced technologies are used in CHLENA products?
CHLENA’s core competitive advantage lies in its use of high-concentration, high-purity Exosomes and HS-PDRN complexes, which are designed to deliver dramatic results in skin regeneration, brightening, and elasticity.
Who is CEO Eum jiny’s leadership role model?
CEO Eum jiny draws inspiration from the late Chung Ju-yung, the visionary founder of the Hyundai Group, known for his persistence and integrity in building Korea’s shipbuilding industry.
What is CANABI’s partnership with Neocanbio?
CANABI has an exclusive supply agreement with Neocanbio, a spin-off company from the Korea Institute of Science and Technology (KIST). This partnership guarantees CHLENA’s exclusive access to its premium, high-purity ingredients.
